THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE
What is the comparative advantage of companies that you know? What are they best at? What value do they present to their customers? How do they develop this comparative advantage? The iconic company Apple entered the market and conquered it by presenting unique design and preemptive functionalities in products that everyone wanted. Coca-Cola
started life as a modest maker and dispenser of a sweet kola !avoured drink. Over time it has grown a brand that is the most recognisable in the world and a product range that is ubiquitously available because of a best-in-class distribution model. Kenya’s largest company, Safaricom has made a fortune by proactively getting ahead of the needs of a
growing customer base and connecting with them meaningfully over time. What sets these companies apart? The answers may be found in the Hedgehog Principle that was popularized in the book, FROM GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP by Jim Collins published
WHO IS DRIVING YOUR CAREER?
Who is driving your career?
Whenever I ask this question, I get perplexed looks. Some individuals will respond quickly with ‘I am of course!’ and when I look at them a little longer than usual, they falter, as if unsure. Others will take their time and then talk about their employer, as if their careers are inextricably linked. One, a veteran United Nations (UN) employee told me that he worked for the UN as if that was the alpha and the omega., [..]